The Foundation Your Marketing Is Missing
CoreOps is a set of four foundational documents: your Business Blueprint, Brand Operating System, Annual Marketing Plan, and Offer System. They capture who you are, how you sound, where you’re headed, and how you convert. Together, they form the context layer that powers Smart AI. Build them yourself for free with our guided GPTs, or let Launchpoint create them as part of a full-service engagement.
Start With Context
The Real Problem
Most businesses are already doing marketing — they're just doing it without a foundation
Strategy lives in your head, not in a document.
AI output drifts because it has no context. Smart AI fixes that.
Every campaign starts from scratch.
Four documents that become the context layer for Smart AI and your entire marketing system.
Four documents. One connected system. The context your marketing runs on.
Each document builds on the last. The Business Blueprint defines what your business is. The Brand Operating System defines how it sounds. The Annual Marketing Plan defines where it’s going. The Offer System defines how attention becomes revenue. Together, they form the context system that powers Smart AI — making every piece of content, every campaign, and every AI prompt consistent and intentional.
Use our free GPT models to build them yourself, or work with Launchpoint and we'll create them as part of your engagement.
BBP — Business Blueprint
The Blueprint is where everything starts. It captures your mission, values, goals, and business model — the foundational truth about what your business is and where it's headed. Without it, every marketing decision is a debate. With it, everyone is working from the same page.
Mission, values, and business model documented in one place
Goals, constraints, and non-negotiables clearly defined
A single reference your team and AI can both work from
This is the upstream document. When your business truth is written down, every decision downstream — from content to campaigns to AI prompts — flows from the same source instead of someone's memory.
Company | Business Blueprint
Core: Core houses the non-negotiable beliefs
Wild Things Coffee Co exists to build community out of coffee. We create a gathering place where people truly feel wanted, known, and cared for.
Goal: Goal is the big, "impossible" outcome you decide to operate from.
Servant Hearted – We meet people where they are, treating every guest with respect.
Love Deeply – We build real relationships with our regulars and community.
Stand Out – We refuse to blend into generic coffee culture.
Community From Coffee – We prioritize connection over transaction.
Value Prop: What makes people recognize you from just a tiny hint.
Serve consistently excellent coffee using high-quality ingredients and precise brewing standards.
Create a warm, welcoming environment where people are known by name and story.
Practice servant-hearted, unreasonable hospitality in small, human ways.
BOS — Brand Operating System
The BOS picks up where the Blueprint leaves off. It takes what your business is and defines how it should sound — your voice, tone, messaging standards, and positioning rules. This is how you keep every piece of output on-brand, whether a person writes it or AI does.
Voice, tone, and messaging standards documented
Approved language, framing, and hard boundaries set
AI guardrails so every output sounds like you — not like a template
Without a BOS, every new hire, freelancer, or AI prompt risks producing something that doesn't sound like your brand. With it, consistency becomes automatic.
Company | Brand Operating System
Identity OS: Define what the brand is, who it's for, and what it refuses to become.
Wild Things Coffee Co exists to build community out of coffee. We create a gathering place where people truly feel wanted, known, and cared for.
Language OS: Control voice, vocabulary, and proof so nothing ships without clarity and a mechanism.
Stand Out – We refuse to blend into generic coffee culture; we differentiate through genuine hospitality.
Servant Hearted – We meet people where they are, treating every guest with respect and empathy.
Quality Without Pretentiousness – We obsess over espresso standards while staying welcoming.
Community From Coffee – We prioritize connection over transaction.
Delivery OS: Set channel rules and enforcement checks so execution stays consistent everywhere.
Create a warm, welcoming environment where people are known by name, story, and drink order.
Build community through everyday moments: drive-thru interactions, trailer events, and regulars who become family.
Serve consistently excellent coffee using high-quality ingredients and precise brewing standards.
AMP — Annual Marketing Plan
The AMP takes the "what" from your Blueprint and the "how" from your BOS and maps it to a calendar. It defines your yearly priorities, the channels you'll focus on, your quarterly themes, and your seasonal rhythm — so every quarter has clear direction before a single piece of content is created.
Yearly marketing priorities and focus areas defined
Channel strategy aligned to your business goals
Quarterly themes and topics ready for execution
The AMP keeps your marketing intentional instead of reactive. No more scrambling for content ideas or chasing random trends — every quarter has a plan before it starts.
Company | Annual Marketing Plan
Audience: defines who we serve, why we're different to them, and where we show up to earn their attention.
"Specialty coffee with servant-hearted hospitality, served fast enough for real life."
High-quality espresso, syrups, and sauces, made with careful standards without slowing down people.
"The 'Cheers' of the coffee industry in Meridian."
A drive-thru and shop where regulars are known by name, car, drink, and story.
Focus: sets the year's priorities, offers, and primary goal so execution has direction.
Own "community from coffee" in Meridian. Become the go-to neighborhood spot.
Deepen loyalty with current regulars and increase visit frequency.
Increase new-customer trials from nearby neighborhoods and commuters.
Grow event and trailer business in a way that supports, not strains, the shop.
Timeline: organizes quarters, seasonality, and key events so effort compounds instead of resets.
Lock in regular habits with existing guests and clarify Wild Things' story for new neighbors.
Community from Coffee origin story and "why we exist"
Regulars and team spotlights (face + name + drink)
Behind-the-bar craft and quality standards
OFR — Offer System
Your monetization strategy, offer ladder, and how you turn attention into revenue.
Offer ladder and pricing structure defined
Revenue model mapped to marketing channels
Conversion paths designed for each offer
So your AI and team know exactly:
What to sell, when to sell it
How each offer connects to your annual plan
Where attention becomes revenue
OFR ensures every campaign, piece of content, and AI output is tied to a revenue outcome.
Company | Offer System
Offer Strategy: Monetization strategy that turns attention into action — not just discounts.
The offer should feel low-risk to the buyer, while still being strategically margin-safe for the business. It's the way the brand earns the business and builds loyal customers over time.
Offer Mechanics: Strategic levers that create demand and re-engage without destroying margin.
Risk Reversal – Make it safe to say yes (guarantees, swaps, "we'll fix X if...").
Entry Offers – A smart first step that creates a customer, not just a lead.
Laddering – "Here is the ladder you can climb to become our customer."
Value Stacking – Combine pieces so the offer becomes compelling without discounting.
Offer Page: A clear destination and conversion path where people land and take action.
Central conversion point even when people convert off-page via DM or bookings.
"Billboard effect" — repeated visibility pushes people over the edge through certainty.
Helps search + AI systems understand and surface the brand's digital presence.
CoreOps is fueled by what comes next.
CoreOps
Strategy Decides Everything.
Most businesses skip this. It shows. CoreOps is the strategic brain behind every system, campaign, and decision we deploy.
FlowOps
The Foundation Everything Runs On
We design and deploy the foundation that connects branding, web, tracking, and automation into one working flow. Because marketing only works when there's something solid underneath it.
CampaignOps
Hundreds of strategic assets.
Unavoidable presence.
CampaignOps is where the system goes to work. We deploy content, copy, and campaigns across every relevant channel.
Strategy and flow come first. Execution follows.
A Fully Installed Marketing System.
A full year of execution, strategy, content, videos, automations, and tech. Powered by Smart AI, you launch with 420+ assets in your first 90 days — all built from your brand context, not generic templates. Then stack Accelerator KITS to weaponize efficiency.
CoreOps Solutions
Get a Real Marketing System
One simple system instead of a dozen disconnected tactics.
Make Your Brand Sound the Same Everywhere
Clear brand rules so everything you publish sounds like you—no matter who writes it.
Clarify Your Offer So People Actually Get It
A clear, simple offer your best buyers can say back to you.